If you have a Plus or Business account, you can add Google tag manager id, Google site verification code, or Google Analytics tracking code. If you add tracking code on an event it will collect data about activities on that specific event site. If you add tracking code on your workspace it will collect data from activities on the display site for all events connected to your workspace.
Add Google Analytics tracking code
To add Google tag manager id, Google site verification code, or Google Analytics tracking code and more, follow these steps:
Go to the event or the workspace, depending on what you want to track
Click on `Settings`
Click on `Integrations`
Choose and click on your integration
Fill in code.
Remember that it can take up to 24 hours before the tracking starts working.