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How does the HubSpot integration in Confetti work?

Send participants from Confetti to HubSpot automatically and get a Marketing Event in HubSpot.

Daniel Ohlsson 🇸🇪 🇬🇧 avatar
Written by Daniel Ohlsson 🇸🇪 🇬🇧
Updated over 2 weeks ago

  • The sync is one-way: from Confetti to HubSpot.

  • First, you connect HubSpot to your workspace. Then you activate the sync on each event.


Step by step

1) Go to Integrations in Confetti

  1. Open your Confetti workspace.

  2. Click `Settings` → `Integrations`.

  3. Choose HubSpot.
    ​
    ​Important: do not choose the option called Tracking Code.

2) Connect to HubSpot

  1. Click `Connect to HubSpot`.

  2. Log in to HubSpot if needed.

  3. Select the correct HubSpot organization and click `Connect`.

  4. Confirm in Confetti that the connection is Active.

3) Activate sync on an event

  1. Open the event in Confetti.

  2. Go to `Settings` → `Integrations` → `HubSpot`.

  3. Turn on Connect and Sync.


What happens now?

  • All participants from that event are sent to Contacts in HubSpot

  • A Marketing Event is created in HubSpot with the same name as your Confetti event.

Verify in HubSpot

  1. Log in to HubSpot.

  2. Go to `Marketing` → `Events`.

  3. Find your event and open it.

  4. View registrations and status.

What is synced

Contacts

  • Email, first name, last name, phone, company.

  • Confetti uses email as the key. If the contact already exists, it is used. Otherwise, it is created.

Companies

  • Confetti searches by exact name. If it does not exist, it is created. The contact is linked to the company.

Marketing Event

  • Created/updated with name, times, URL, and organizer. The event’s ID in Confetti is used as the external reference.

Event status per contact

  • Registered: the person has a ticket, is registered, or on the waitlist.

  • Attended: the person has been checked in.

  • Cancelled: other cases, e.g. canceled.

When does it sync?

  • Immediately when you turn on Connect and Sync on the event.

  • Continuously when tickets are created, updated, checked in, or canceled.

  • If a person changes email, the status on the old contact is updated, and the new one is linked correctly.

FAQ

I have several HubSpot accounts. Which one is used?
​
Choose the organization during connection in step 2. You can change by reconnecting.


​Can I connect multiple events to HubSpot?
​
Yes. Activate `Connect and Sync` per event via `Settings` → `Integrations` → `HubSpot`.

Nothing happens after I connected.
​

Check that the integration is Active and that the event has Connect and Sync enabled.

A person is not syncing.
​

Is the email missing in Confetti? Add the email and save.

Companies become duplicates.
​

Merge duplicates in HubSpot if needed.

Tips 💡

  • Always require Email and Company in registration.

  • Use on-site check-in to get Attended.

  • Follow up in `Marketing` → `Events` in HubSpot after the event.

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