We recommend that you create a separate property/pixel for your events if you are unsure. That makes it easier for you to separate the data.

General: Page view

Google: - handled just as a regular page view
Facebook: name: ‘PageView'

RSVP event: Show signup

Google - category: ‘rsvp’, action: ‘show’
Facebook - name: ‘Lead'

RSVP event: Completed signup

Google - category: ‘rsvp’, action: ‘created’
Facebook - name: ‘CompleteRegistration'

Ticket event: Show signup

Google - category: ‘tickets’, action: ‘show’
Facebook - name: ‘Lead'

Ticket event: Pick tickets and initiate buy process

Google - category: ‘tickets’, action: ‘initiated’
Facebook - name: ‘InitiateCheckout'

Ticket event: Completed signup

Google - category: ‘tickets’, action: ‘checkout’, value: ‘<amount>'
Facebook - name: ‘Purchase’, value: ‘<amount>’, currency: ‘<currency>

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